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Media regulation is the control or guidance of mass media by governments and other bodies. This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated public interest, or encouraging competition and an effective media market, or establishing common technical standards.
The principal targets of media regulation are the press, radio and television, but may also include film, recorded music, cable, satellite, storage and distribution technology (discs, tapes etc.), the internet, mobile phones etc. OFCOM regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom operates under a number of Acts of Parliament, including in particular the Communications Act 2003. Ofcom must act within the powers and duties set for it by Parliament in legislation. The Communications Act says that Ofcom’s principal duty is to further the interests of citizens and of consumers, where appropriate by promoting competition. Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government. Their main legal duties are to ensure:
Advertising Standards Authority (ASA) The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. Their purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad. The ASA is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. The UK advertising regulatory system is a mixture of
The UK Advertising Codes are written by two industry committees: the Committee of Advertising Practice writes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing and the Broadcast Committee of Advertising Practice (BCAP) writes the UK Code of Broadcast Advertising. As well as acting on complaints, they carry out many other regulatory activities to make sure advertising stays within the rules. For example, the ASA actively checks ads in all media and regularly conducts surveys of advertisements published by sectors where there is either unsatisfactory compliance with the Codes or where there are societal concerns about that sector. And together with CAP, they work to support the industry to help them get their ads right before they are published. For example by providing guidance, pre-publication advice and training for the industry.
Me, Charlie Edmunds, Jake Kirton and Will Townsend discussed our future career plans and how we plan on achieving them.
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AuthorOliver Lowe Archives
March 2016
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